Maria: “I found my warm winter coat in Kaivarin Kanuuna, the trousers cost 20 cents at the recycling centre, the knit is Benetton and the shoes from DinSko. I like down-to-earth colours and classic beauty icons like Jane Birkin and Audrey Hepburn. Now I’m looking for a perfect pencil skirt.”
Jenny: “I’m wearing a pullover from Reykjavik, my godmother’s old boots and Seppälä trousers which cost 2,5 euros. I don’t think about clothes that much. I often wear trousers and layers and I like tights.”
Hanni: “Marimekko‘s Mari-essu dress makes me happy. The bag is from the 70s and my mother’s old, the shoes are Swedish Hasbeens. I like playful and colourful clothes. Vintage Vuokko and Marimekko dresses from the 60s and the 70s are my treasures.”
Annica: “My style is inspired by the 90s and the early nineties. Movies like Cry Baby, Clueless and 13 inspire me, too.”
Ruth: “My style is schizophrenic. This outfit is really conservative for me. I love colours and colour co-ordination. I buy second hand only. Leigh Bowery is my style icon.”
Meeri: “I just came from Barcelona where I accidentally found a store called Me and My Bitch. I bought 10 things, including this shirt and pants. The handbag is my grandmother’s old. I like vintage, especially the 50s. I appreciate ethic production, naturalness and handicraft in clothes.”
My best friend Hannah showed me this fantastic website, saying that one of the girls (Ruth) is my fashion doppelganger- and I agree. I love all these looks, and how they layer and use color in such a strong sense. I love how the proportions are played with, even if it’s not super “flattering”, but rather how the outfit lets the personality come through so strongly.
Here are a few of my favorite Helsinki street looks as of late. Slash it makes me want to go buy baggy trousers! GAH!